Category Archives: ENTERTAINMENT

Shakira is partnering with Fisher-Price to launch a line of baby toys

Shakira co-developed with Fisher-Price six products, including a bouncer that plays music, alphabet blocks and a musical soccer ball, as well as a Web series for moms. The Grammy-winning singer is the first celebrity Fisher-Price…

Epic Rights with CPLG: is European music licensing business changing?

“In the end, the objective is very simple: Epic’s singular focus is to maximize earnings for its artists, celebrities and corporate brands by executing a cohesive licensing, marketing and distribution program. All of this is…

Fender and Hollywood Trading Company: good friends

Fender’s lifestyle brand extension was premiered last year at Licensing Expo, thanks to the collaboration between Fender and Beanstalk; now it is getting momentum not only in its homeland, but in Europe also. New partners…

Vans Yellow Submarine: the beat goes on

Vans is launching a real exclusive limited edition with The Beatles’ Yellow Submarine, due on March 2014. A set of sneakers that borrows the trippy graphics from the film of the same name. This collaboration…

Fashion is not a game: Subbuteo is now a sportswear collection

Subbuteo fan unite! The Italian fashion company Oplà World invented a new way for all the worldwide fans to worship the famous finger football game: a range of colourful and iconic t shirts. Under the…

Carrefour dries hair with Cosmopolitan

A direct-to -retail licensing deal has been signed between the distribution giant Carrefour and Hearst Corporation’s brand Cosmopolitan.  Hair dryers, hair straighteners and brushes are proposed in gift pack, featured by the magazine iconography, and…

Minnie Mouse on the catwalks at London Fashion Week

‘Inspired by Minnie Mouse’: a Disney showcase to celebrate Minnie Mouse as a fashion icon in collaboration with a number of international designers unveiled at London Fashion Week, and auctioned together with eBay   Celebrating…

ALCOTT: POPSTAR FASHION FOR THE FEW

Hard on the heels of their Special Edition Music capsule collection, fast fashion chain Alcott is again partnering Universal Music with their exclusive limited edition of The Whitney T-Shirt.   Alcott, the Italian fast fashion…