Category Archives: Lifestyle

Beyonce launches a streewear brand with Top Shop

The British high-street retailer TopShop and the US singer Beyonce teamed up to realize a fashion brand for “athletic streetwear” that will be available next year. The joint venture, Parkwood TopShop Athletic, will include clothing,…

X-Bionic and Lamborghini

The Swiss sport specialist brand X-Bionic, which produces sport clothing and technical outerwear, has signed a three-year agreement for the production and distribution of co-branded products with Lamborghini. The partnership will be based not only…

Parah presents ‘Love Secrets': Sex and the Beauty

Parah launched a sexy body care line. The Italian brand of swimwear and medium-high underwear has created a body care collection dedicated to women and pleasure: “Love Secrets Parah.” The line is inspired by the…

Diesel collaborates with 686 to offer a snowboard collection

After several collaboration with Birkenstock, Sims 3, Adidas Original, Manhattan Portage, Panini and Coca-Cola – just to name a few – Diesel’s younger brand 55DSL, has just launched a capsule collection for this winter of…

Smiley with Italia Independent

The sunglasses Smiley Italia Independent, launched earlier this Summer in some of the world’s leading department stores, are one of our favorite news from Brand Licensing Europe. Wayfarer style tinted featuring the Smiley logo. The…

Sephora + Pantone: colour and technology

Sephora and Pantone the first time have partnered for a colourful collaboration which gave birth to a limited-edition of make-up paying homage to the Pantone “Colour of the Year”. But more interesting is that the…

Fashion Flakes with Kellogg’s

During London Fashion Week the British accessories label Anya Hindmarch presented its accessories Fall/Winter 2014 co-branded collection with Kellogg’s. Cereal inspired handbags featuring Kellogg’s famous mascots Tony the Tiger and Cornelius the Cockerel in their…

Moschino Barbie: the strategy behind

  “A creative genius meets a marketing oriented corporate” could be the title of this story. Moschino collaboration with Barbie during the fashion shows last week created an enormous buzz : not only it was…