Category Archives: TRENDS

H&M, Lady Gaga and Tony Bennet got that swing

One pop star, one crooner, one jazz standard and one global retailer: mix everything, shake it and serve chilled for Christmas. Lady Gaga and Tony Bennet duet for “It don’t mean a thing”, one of…

Eastpak teams up with Blahnik, Gaultier, MSGM, and other designers against AIDS

Eastpak Artist Studio is kicking back again with a roster of 16 designers. Jean Paul Gaultier, Manolo Blahnik, along with Elio Fiorucci and MSGM are part of the list of well known and edgy designers…

Adidas: in co-brand we trust!

We have often highlighted how collaborations among brands or with artists and celebrities is becoming the most followed and efficient marketing strategy for many companies. One of the best practices is Adidas, which in the…

Lifestyle Brands: reportage from BLE 2014

Last week we have been to the 16th edition of Brand Licensing Europe, the main event for the European licensing industry that took place from the 7th to 9th October 2014 in London. At its…

WHITE Milano: SS 15 Women’s Collections, Accessories and Beauty

We have been at White Show, during the Milan Fashion Week to catch all the trends and the news for the next S/S 2015. Don’t miss: Full Spot, better known for its products O’Clock and…

Oysho, Desigual and Skechers: born to run?

Oysho, Desigual and Skechers: born to run? First came Victoria’s Secret, stretching its core lingerie range to sport bras, and as per the very words of CFO Stuart Burgdorfer on Bloomberg Businessweek it was not…

If Li & Fung spins off brands and licensing business

Li & Fung Limited, the world’s leading multinational consumer goods sourcing, logistics, and distribution group, announced last week the acceptance for review of its application to the Stock Exchange of Hong Kong for the listing…

Check out J-Lo jewellery,bags and shoes, and other women accessories licensed brands

J-Lo range of jewellery and accessories was caught at Mipel-The Bag Show, licensed to Kléo, along with a number of licensed brands for women. Standing out: Ines de la Fressange chic range and all the…

Mens’ Accessories Reportage: all the best licensed ranges

Brand Jam was at Micam-the Shoe  Event to select the most innovative licensing and co-branding projects for autumn 2014. Don’t miss:   Maserati and Tonino Lamborghini luxury sneakers Happiness rock n  roll style sneaker range…