Wooster + Lardini, double interview

The Lardini Group has launched a collaboration with Nick Wooster, who will be the ambassador of their collections in America (on display in the M5 showroom in New York) with a capsule collection targeted not…

Mondadori Portfolio: picture this

An archive of over 4 million images, ranging from classical art to the cinema, from graphics to celebrities and from food to the naïf. The Mondadori Portfolio boasts the sort of collection only a publisher…

Unconventional coffee: an interview with Nescafé Dolce Gusto

Innovation and design focused on the product. The hallmarks of Nescafé Dolce Gusto’s co-branding. BrandJam has a chat with marketing manager Florent Henry about the strategies driving their partnerships. Brand Jam: Where did the idea…

Pijama cases, between limited editions and collabs: the interview

Pijama has cut a swathe through the international market in soft cases for tablets and smart phones in double quick time, thanks to their innovative design, with part of their success tagged collaborations and limited…

LEROCK, “shining” growth and brand extension: interview with Luca Berti

A brand that truly reflects its creator’s personality: edgy, but well-anchored in experience. Brand Jam meets up with Luca Berti, whose LEROCK brand is outstripping all expectations. Brand Jam: LEROCK is a growth brand in…

HAPPINESS is…: We interviewed Michael Scarpellini

Some overnight successes bloom and wither in the space of a day, while the Happiness brand just keeps on flowering and putting out new shoots. So what’s the secret of their success? We talked to…

BloMor: creativity and innovation – a dream come true

A brand that kicks over the traces with licenses that do exactly the same: Blomor has never bowed to convention, thanks mainly to its founder. We interviewed Mattia Mor to discover the key to Blomor’s…

Luca Boffi: All Round Design

Luca Boffi does a perfect balancing act between fashion and design. He’s just launched LUCABOFFI All Round Design, which is all about cutting-edge modular design teaming up with a customer-driven, tailor-made logic. The project has…

Tokidoki: pop licensing and co-branding for growth

Hong Kong, International Licensing Show at the Convention Centre. We run Simone Legno down at the Tokidoki stand, where among other things an eyewear license with Italian firm Inottica is being launched, and grab the…